Directed the complete rebrand for East Texas A&M University’s Division of Student Affairs, creating a unified identity across digital and print channels. The initiative defined a comprehensive color and typography system, developed branded campaigns (“Lion Lineup,” “Mane Guide,” “ICYMI,” “Lucky’s Tips”), and designed mascot and iconography for consistent student engagement. This rebrand established a flexible toolkit adopted campus-wide, improving visual alignment, strengthening communication strategies, and elevating the Division’s presence across all platforms.