FSL EAST TEXAS A&M

Brand Identity — Logo Design
Graphic Designer — Branding & Visual Identity

Developed the official logo system for East Texas A&M’s Fraternity & Sorority Life (FSL), a department under Student Engagement in the Division of Student Affairs. The design emphasized tradition, unity, and academic excellence, incorporating classical column symbolism with modern typography. Multiple color variations were created to align with institutional branding standards, ensuring flexibility across print, digital, and event applications. The project delivered a timeless mark that elevated FSL’s visibility on campus and reinforced its role in student engagement and leadership development.

Rodolfo SEBASTIAN DESIGN PORTFOLIO