Cincom Systems Inc. – Marketing and Designing UI/UX Web Proposal
As a Graphic Designer at Cincom Systems, I produced four proposal-stage website concepts, refined responsive UI patterns, and created marketing materials aligned to brand standards—supporting sales conversations, partner outreach, and a clearer digital expression.
Project Breakdown
Overview
As part of Cincom’s in-house team, I was tasked with modernizing how the brand shows up online at the proposal stage. Deliverables included four distinct web design proposals, a reusable component system, isometric service illustrations, and marketing collateral to support sales and product teams.
Key Objectives
- Present four web UI/UX proposals that explore layout, IA, and visual direction within Cincom’s palette.
- Improve clarity for product stories and CTAs across desktop and mobile.
- Produce supporting assets—illustrations, brand-type pages, and promo graphics—for consistency.
Process
- Discovery & Direction
Reviewed brand guidelines and current site; aligned with Marketing & Product stakeholders on goals and success criteria. - Wireframes & IA
Built responsive frames focusing on navigation, hero storytelling, trust signals, and conversion paths. - Visual Design
Applied Cincom blue/white primaries with secondary accents; designed cards, iconography, data modules, and AA-accessible color contrast. - Isometric Illustrations
Created service-area isometrics (infrastructure, planning, risk/assessment, software services) to visualize complex offerings. - Proposal Iterations
Delivered four themed explorations, device mockups, and presentation decks; incorporated feedback and refined components. - Marketing Materials
Produced landing assets, email/social headers, and a lightweight brand-type & color guide for internal teams.
Impact
- Faster stakeholder alignment during proposal reviews with a clear component system.
- Consistent visual language across web comps and marketing touchpoints.
- Reusable UI patterns that informed subsequent pages and sales collateral.
