Chyngon Eats LLC – Building a Bold Brand & Web Presence in Austin Texas
As Creative Director for Chyngon Eats, I led the creation of a distinctive brand system—logo, tiles, menus, and a modern website. By pairing Austin-friendly storytelling with refined visuals and clear CTAs, we elevated recognition, supported online orders, and showcased authentic Mexican flavors. Also, I integrated a full digital menu with financial merchant technology.
Project Breakdown
Overview
Chyngon Eats needed a cohesive identity and digital experience that captured its bold, family-rooted cuisine. I directed brand development across logo, typography, color, tile motifs, menu/print, and a responsive website designed to drive orders and foot traffic.
Key Objectives
- Craft an authentic visual identity that balances tradition with a modern Austin vibe.
- Build a flexible system for menus, packaging, and social that stays consistent at every touchpoint.
- Launch a responsive website with clear pathways for ordering, hours, and location.
Process
- Brand Discovery
Interviews and mood mapping to define voice, audience, and signature “Chyngon” personality. - Identity & System
Designed logo mark and tile pattern; set type, palette, icon set, and usage rules for consistency. - Menu & Print Design
Structured pricing, sections, and add-ons for clarity; optimized hierarchy for quick decisions. - Website UX/UI
Wireframed flows for ordering, location, and story; produced responsive comps and micro-copy.
Additionally: integrated a full menu with Stripe merchant technology for secure online orders. - Content & Art Direction
Guided photography and brand copy to highlight ingredients, heritage, and hospitality. - Launch & QA
Built assets, handoff documents, and a lightweight brand guide to support future updates.
Impact
- Stronger brand recognition via cohesive visuals across site, menus, and social.
- Clearer ordering and location info, improving customer wayfinding online and in-store.
- Reusable assets and guidelines that keep execution fast and on-brand.
