East Texas A&M University – Division of Student Affairs – Dean of Students
As the in-house Marketing & Social Media for East Texas A&M University’s Division of Student Affairs, we drove campus-wide impact through storytelling, branded visuals, and targeted campaigns—boosting engagement, elevating visibility, and highlighting essential student resources.
Project Breakdown
Within the Division of Student Affairs, I led the build-out of a cohesive, modern system to promote services, events, and resources across print and digital channels. Working with multiple Executive Directors, we unified brand presence, increased event awareness, and made it faster for students to find what they need.
Key Objectives
- Define a campus-wide marketing strategy aligned with Division priorities.
- Develop engaging content that connects emotionally and drives attendance.
- Launch coordinated campaigns to grow reach, inquiries, and participation.
Process
- Discovery
Reviewed existing materials for gaps, tone, and visual consistency; benchmarked against peer institutions and campus best practices. - Content & Design Production
Built branded series (Impact Report, Guidebooks, Event Maps, Save-the-Date, Honors); produced social posts, short motion, and print with QR pathways. - Campaign Rollouts
Executed multi-channel pushes for Lions Roar, Blue & Gold Honors, and hiring; timed drops and campus placements to meet students where they are. - Measurement
Tracked post performance, clicks, and QR scans to refine messaging; optimized formats, headlines, and layouts based on engagement patterns.
Impact
- Documented growth in social reach and engagement across the academic year.
- Higher turnout and inquiries for featured programs and events.
- Stronger brand consistency across print, web, and on-campus signage.
